This is more important than what they themselves probably realize. Attaching an ostomy bag is a simple task, but I think, psychologically is very taxing for the patient and for their partners. In a way, it can only be described as an act of love. So yes, regardless of the ulterior reason for the exposure, they deserve (and probably on behalf of others) every minute of the attention, which I suspect they have the sensitivity to realize this, and this is why they undertook this endeavor.